Research:Typography

 

Typography:

Typography is the style of writing that is used to associate with the genre of the film . 
Typography helps the audience to understand the genre of a film, more importantly typography of a film title could be written in a style that connects with the target audience. Typography also helps to connote themes.

Colours of Typography:

The colours of typography are mainly used to collabarate with the style of writing in giving the audience an impression of what genre the film is going to be. Also the colours connotes the themes that will occur in the film. For Instance, if the colour of typography is red with a font that looks haunting if will connote death. This means the audience could relate to a film due to the typography.

Size of Typography:

The size of the title(in movies) will depend on the impact it makes on the audience meaning a movie title can become a small size, as long as it makes impact on the audience which always happens because the main aim is to stand out.

Examples:

In the opening of the movie seven, this exact font is shown in a distance with a dark background surrounding it. There is fading effect to the title which implies that the film is going to be dark and scary. Also, the font sets the atmosphere and the mood of the film. It also partly sets tenison and anxiety amongst the audience. The main importance of the title is that it stands out. Furthermore, the colour of the title, white connotes innocence and vulnerability which will be portrayed in the film. Although, in the opening credits the title was small, it still made an impact on the audience with the emotion of tension.



 Another movie example involving typography is Taken. The main colurs that are shown in the title are red and white. The reason for this is becase the colours connote danger, vulnerability and death, these themes are shown in the plot.

For my thriller, my group will have to produce a font that will have an emotional impact on the viewers. Also, the font and colour of the font will need to help the viewing audience relate to the thriller.

The typography we plan to use in our thriller we associate with the thought of death so we plan to use writing of blood for our title. The reason being is to fulfil conventions of our thriller.